Sage Creative    Client—Sage Creative

Development of a comprehensive identity refresh for a fledging graphic design studio. Beginning with the evolution of the logotype, from Helvetica to a modification of Kris Sowersby's wonderful National. By introducing highly identifiable elements, solid typography and turning the colours up a notch or two, a revitalised 'Sage' brand identity was created.

Designed at Sage Creative in 2007.